Is Sales promotion techniques and coupons positively related with consumer buying behavior?
Are Free samples and bonus packs significantly related with the dependent variable?
Analyze various research papers, and decode if the consumer is likely to look for value and incentives when considering a purchase. If yes, then finding out the probable % of consumers who are buying more promotional items.
Physical Audit of Offline Stores - Branded & unbranded, low key & LFR.
Data assimilation by way of interviews, questionnaires & group discussions.
Data Analysis of the qualitative & quantitative data gathered from the above sources & maybe some published data sources.
